National Academy of Sports Medicine (NASM) Certified Personal Trainer (CPT) Practice Exam

Which term refers to activities aimed at searching for potential clients in personal training?

1. Prospecting

2. New business

3. Point-of-sale client

4. Subjective assessment

The correct answer is: Prospecting

The term that refers to activities aimed at searching for potential clients in personal training is "prospecting." Prospecting encompasses a variety of strategies and methods used to identify and reach out to potential clients who may be interested in personal training services. This can include networking, referrals, marketing efforts, and direct outreach, all with the goal of building a client base. Engaging in prospecting is essential for personal trainers as it helps them to develop their business and establish a clientele. This activity often includes understanding target markets, creating promotional content, and establishing relationships that can lead to new clients. The other terms mentioned have different meanings. "New business" generally refers to the overall growth or expansion of a company, not specifically focused on the client acquisition process. A "point-of-sale client" pertains to individuals who are ready to make a purchase at the moment, rather than searching for potential new clients. "Subjective assessment" relates to the evaluation of a client’s perceptions and feelings about their fitness and training, which is distinct from the activity of seeking out new clients.