National Academy of Sports Medicine (NASM) Certified Personal Trainer (CPT) Practice Exam

Which term is used to describe a client who buys a personal training package at the time of enrollment?

1. New business

2. Point-of-sale client

3. Rapport

4. Complementary goods and services

The correct answer is: Point-of-sale client

The term used to describe a client who purchases a personal training package at the time of enrollment is "point-of-sale client." This term signifies that the client makes the buying decision and completes the transaction immediately at the enrollment stage, typically through a sales platform. It highlights the moment when the service is acquired, marking the beginning of the client's relationship with the trainer and the service being provided. This is a critical aspect of personal training business operations because it indicates a successful sales strategy that converts potential clients into active clients right from the outset, potentially leading to ongoing training sessions and enhanced success for the fitness professional. The other choices do not accurately reflect this specific scenario. "New business" refers to a startup or an emerging company rather than an individual client transaction. "Rapport" involves building a personal relationship or connection between trainer and client, which occurs after the transaction and is essential for client retention but does not describe the buying process itself. "Complementary goods and services" pertains to products or services that enhance or pair with the primary service but doesn’t apply to the initial personal training package purchase.