National Academy of Sports Medicine (NASM) Certified Personal Trainer (CPT) Practice Exam

Which of the following best describes psychographics?

1. Analysis of market size

2. Collection of economic data

3. Study of consumers' lifestyles and values

4. Examination of geographical data

The correct answer is: Study of consumers' lifestyles and values

Psychographics refers to the study of consumers' lifestyles, values, interests, and attitudes. It goes beyond traditional demographic data, which includes age, gender, income, and education level, to provide deeper insights into what drives consumer behavior. By understanding psychographics, businesses and marketers can tailor their products, services, and marketing strategies to better align with the preferences and motivations of their target audience. This focus on lifestyles and values is crucial for personal trainers or fitness professionals as it allows them to connect with clients on a more personal level, offering programs and support that resonate with individual goals and psychological factors influencing fitness and health. This knowledge enables a more effective approach to client retention and engagement by addressing not just physical needs but also emotional and social aspects related to health and wellness.